Sidewalk Salon is a FREE monthly networking and educational event aimed at film makers and film fans alike. Join us the 1st Tuesday of each month (with a few exceptions, like the Oscar Watch Non-Salon) to meet new people, learn something new and enjoy complimentary chips, salsa and queso from our friends at Rojo.
Tuesday, August 5th- 6pm-8pm
How to use Social Media to Market Your Film
Learn how to put the power of social media to work for you and your film. Speakers include local filmmaker and social media maven, Jen West, social media and brand managers from BIG Communications, Mark Ervin and Kammie Kasten.
Born and raised in Birmingham, Alabama, Jen West is a writer and
director living in Atlanta, Georgia. She is known for Piece of Cake
(2006), Crush (2011), Bubble (2013) and Call Me (2014 – music video
for St. Paul and the Broken Bones). She wrote her feature script
Electric Bleau as part of a creative residency with the Cucalorus Film
Festival. Currently she is in preproduction for her next short, Little
Cabbage. Her personal blog has been featured on The Rachael Ray Show,
Good Morning America and was named “Best of Birmingham” by Birmingham
Magazine. She has successfully completed two film crowdfunding
campaigns and is in process on her third for Little Cabbage through
Seed & Spark.
After earning his chops in the marketing world as a copywriter and creative director, Mark climbed his way to become Chief Branding Strategist at Big Communications. Whether he’s building new brands from scratch or aiming to take existing brands to new heights, Mark attacks marketing strategies from all angles, mining insights and crafting messages that transcend table stakes and out-think “brand haters.”
No brand is too big or too small for Mark, who worked on brands like Chick-fil-A, Ford Motor Company, Toys “R” Us, and Verizon before joining the team at Big. More recently, Mark has been instrumental in the crafting of some of Big’s most notable campaigns, like Go Build Alabama, Jim ‘N Nick’s, 2nd & Charles, Brookwood Medical Center, and a collection of airports that stretches from Jacksonville, FL to Tucson, AZ.
One of Mark’s latest successes is the Alabama Gulf Seafood campaign. Seeing the opportunity to build an important, uplifting campaign that could truly benefit our state, Mark led the efforts to conduct national research to gauge perceptions of Gulf Seafood following the Deepwater Horizon oil spill in 2010. The resulting campaign—which featured a variety of TV spots, numerous billboards, digital ads, and the EatAlabamaSeafood.com website that generates new content on a regular basis—has been an invaluable resource to Alabama’s seafood industry since its inception in 2012. It didn’t hurt that the campaign won Best in Show at the ADDYs, both on the local level and at the District 7 ADDY Awards.
As Big Communications’ Interactive Producer, Kammie leads the charge on all things digital—which, in this day and age, pretty much includes all things. Kammie has a hand in countless social media strategies and web campaigns from start to finish—planning, managing, communicating, overseeing, developing, executing, you name it.
Kammie’s social media journey began with the Little Debbie brand. As the manager of all of Little Debbie’s social platforms, Kammie was the digital voice of the brand—as she’ll tell you, she was Little Debbie, more or less. During her tenure with the brand, Little Debbie’s online presence grew from 250,000 to over a million and counting. Kammie was also instrumental in launching the social and digital elements of the Year of Alabama Food and Year of Alabama Music campaigns. It was in these formative years that Kammie learned the ropes of Facebook marketing, coming away with the invaluable knowledge that brands nowadays must have a social media presence in order to grow and prosper.
Since joining the team at Big, Kammie has worked on the digital side of a variety of campaigns. On the Alabama Gulf Seafood campaign, Kammie has overseen social content and strategy for the brand’s growing presence, along with monitoring analytics and digital reports. Additionally, Kammie has been actively involved in creating and monitoring the online presence of existing clients like Brookwood Medical Center, Captain D’s Seafood Kitchen, and the University of Montevallo.
Most recently, Kammie has directed the digital development of the Uptown Entertainment District, Downtown Birmingham’s newest dining destination. Kammie helped build the brand from scratch with unique social content and an engaging web presence.
Admission is FREE and our friends at Rojo will be providing complimentary chips and salsa. Full menu and bar available.
Do you have an upcoming project you’d like announced at the next Sidewalk Salon? Need some help or want to offer to help someone else? Perhaps you’ve just moved to town and want to let folks know you’re here. Fill in the form below and we’ll include your announcement at the next Salon!
Our friends at ROJO provide complimentary snacks for all or you can take advantage of their diverse menu selections including a full bar.
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